ACC participated at the China International Travel Mart (CITM) held in Shanghai on 13-16 November 2014 . This is the third time that ACC attended CITM jointly with ASEAN Secretariat since 2012.
With involvement of 850 overseas hosted buyers and 300 overseas self-paid buyers, this year’s CITM became more international. 106 countries and regions participated at CITM 2014, surpassing the one of 2012 in Shanghai, with a total of 2427 booths, including 1491 domestic booths, 936 international booths. The domestic booths number remains roughly the same, while the international booths increased 124% over 2013. During the trade days on 14 and 15 of November, 18 thousand trade visitors attended the show. On the public day of Nov. 16, around 30 thousand visitors went to CITM.
Back-dropped with iconic images of ASEAN Member States, the ACC & ASEAN Secretariat joint booth drew attention of trade and public visitors who showed great interest in ASEAN tourism. ACC representatives also met a number of ASEAN officials and discussed possible joint projects between ASEAN countries and ACC. Launched in 1998, CITM has been become one of the largest and most influential travel trade shows in Asia. CITM has also become an important platform for ACC to promote the awareness on the importance of ASEAN-China relations and its tourism potentials among the general public and the attendees of the event. ACC's participation at CIMT contributes to the efforts in raising the profile of ASEAN countries in China.