In 2014, ACC has made continuous efforts to raise the profile of ASEAN-China relations and ACC through all possible PR activities.
For FY 2014, ACC has successfully completed its projects and activities as planned, inter alia, the 3rd Lecture Series with the Ambassador of Vietnam to China, the 5th and 6th "My ASEAN & China" Multimedia Art Exhibition Series for Laos and “Colorful Symphony: Wonderful ASEAN and China” respectively, “Voice of ASEAN” High-end Dialogue with ASEAN VIPs, “Life in China” Presented by ASEAN Residents and Students, Microblog Interview Series of “Touring ASEAN with Diplomats” with the Ambassador of Indonesia, Tai Chi Class for ASEAN Diplomats and Spouses, and “ACC Cup—Understanding ASEAN-China Relations” Essay Contest. ACC also completed 2 pending projects from FY 2013, namely, ASEAN Film Week at Beijing Language and Culture University (BLCU) as the 1st meaningful activity of the ASEAN-China Language and Culture Centre (ACLCC) after its launch and “Spending Holidays in ASEAN and China” Online Photo Competition. The activities were successful and rewarding, bringing ACC more close to the general public. Since 2013, ACC Microblog fans have been increased more than half a million, bringing its fans up to at approximately 1.6 million by September 2014.
In addition to the planned projects and activities, ACC has implemented additional 3 projects in 2014 including: photo exhibition on ASEAN and China at ACC ASEAN Hall for 1 month, the 2nd ACC booth at the 11th CAEXPO in Nanning, and producing 2013 ASEAN-CHINA INFO on ASEAN-China cooperation, particularly in the areas within ACC mandates. Publications and articles about ACC have been consistently published in both English, Chinese and some ASEAN languages through various means throughout the year.
All ACC projects and activities were mostly welcomed and received great support and participation from the media and public at large. ACC is committed to continue its work in closer collaboration with media from both ASEAN Member States and China and with great participation of Chinese and ASEAN peoples to further strengthen and enhance ASEAN-China relations in its 2nd decade of ASEAN-China Strategic Partnership.
3rd ACC Lecture Series by ASEAN Ambassadors (Vietnam)
1. Background
The lecture series by ASEAN Ambassadors aim to boost public awareness about ASEAN Member States in China and to enhance mutual understanding and friendship between ASEAN and China, especially among the young generation. During the past years, two lectures by the Indonesian and Malaysian Ambassadors were successfully held at Beijing Foreign Studies University (BFSU).
The approved budget for the project is 60,000 RMB.
2. Activities
On 12 March 2014, ACC invited H.E. Ambassador Nguyen Van Tho of Vietnam to deliver a keynote speech on "Vietnam-China Relations and Regional Cooperation". Ambassador Nguyen Van Tho introduced Vietnam’s foreign policy of independence, self-resilience, peace, cooperation and development, reviewed the friendly relations between Vietnam and China, and shared his views of Vietnam’s role in ASEAN-China relations. On the same day, Ambassador Nguyen Van Tho received an exclusive interview by China Radio International (CRI).
3. Outcomes and Effects
More than 200 audiences, including faculties and students from BFSU, Ambassador of the Philippines to China, H.E. Mrs. Erlinda F. Basilio, representatives from the Embassies of Indonesia, Myanmar, the Philippines, Singapore, Thailand and Vietnam in Beijing and Chinese media attended the lecture. H.E. Ambassador Nguyen Van Tho of Vietnam opined that the Lecture Series served as a good and effective platform for ASEAN Ambassadors to reach out to the young people in China as well as for better understanding, communication and friendship between ASEAN and China. The students at BFSU believed the ASEAN Ambassadors Lecture Series initiated by ACC would inspire them to follow closely the activities of ACC and to contribute to the future development of Vietnam-China relations and ASEAN-China cooperation.
Press releases on the lecture and summary points of the lecture were posted on ACC website and published in China-ASEAN Panorama magazine (April). Live coverage about the lecture was posted on ACC microblog during the lecture. Chinese and Vietnamese media agencies, including China Radio International (CRI), China Daily, China News Service, Global Times, China Youth Daily, and Radio The Voice of Vietnam, Beijing Office widely covered this event.
5th and 6th "My ASEAN & China" Multimedia Art Exhibition Series (Laos, Wonderful ASEAN and China)
1. Background
“My ASEAN & China”Multimedia Art Exhibition Series aim to give a full display on the history, people's life, beautiful scenery, social and economic development of the ASEAN Member States and China. During the past years, 4 Multimedia Art Exhibition Series were held in different cities of China on Malaysia, Cambodia, Vietnam and Brunei Darussalam respectively.
ACC, in collaborating with the renowned artist Ms. Rita Zhao, co-organized the 5th “My ASEAN and China” Multimedia Art Exhibition Series: “Peaceful Laos” from 16 April to 16 May 2014, at Yunnan Agricultural University (YAU), Kunming, and the 6th Multimedia Art Exhibition Series: “Colorful Symphony: Wonderful ASEAN and China” from 1 to 3 September 2014 during the 7th China-ASEAN Education Cooperation Week (CAECW) in Guizhou.
The approved budget for the project is 250,000 RMB.
2. Activities
(1) The 5th “My ASEAN and China” Multimedia Art Exhibition on “Peaceful Laos” displayed 6 oil paintings and 86 pieces of exquisite photographs by Ms. Rita Zhao on the wonderful culture, tradition, architecture, nature, folk custom, history, religion and the people of Laos. H.E. Ambassador Somdy Bounkhoum of Laos to China participated in the opening ceremony and toured the exhibition. As the art exhibition took place in conjunction of Lao traditional New Year festival, ACC arranged a “Song Nam” ceremony, performed by Lao students at YAU to the VIP guests.
(2) The 6th Multimedia Art Exhibition on “Colorful Symphony: Wonderful ASEAN and China” exhibited 110 photos of important landmarks, interesting daily life, tradition and custom of ASEAN and China by Ms. Rita Zhao. H.E. Mr. Pit Chamnan, Secretary of State, Ministry of Education, Youth and Sport of Cambodia, Mr. Wisanu Edi Pratignyo, Minister and Deputy Chief of Mission of the Indonesian Embassy in Beijing and other high-level officials attended the opening ceremony and toured the exhibition.
(3) As parts of Multimedia Art Exhibition Series, video promotion for tourist destinations for some ASEAN Member States were shown and a lecture was held at Guiyang Pre-school Education College, where hundreds of students and faculty lecturers actively participated in.
3. Outcomes and Effects
Over 10,000 visitors of all walks of society enjoyed the exhibitions and commended ACC for its concrete contribution to strengthen ASEAN-China relations. The exhibitions reflected close and friendly bond between the peoples of ASEAN and China, and demonstrated an active role of ACC in enhancing better understanding about ASEAN and China as well as raising awareness on ASEAN-China relations. The activities also reflected ACC’s endeavor to promote 2014 ASEAN-China Cultural Exchange Year and ACC’s strong support for a convening of the cultural events such as this Multimedia Art Exhibition Series as a meaningful part of the CAECW.
Press releases and articles were posted on ACC Website and China-ASEAN Panorama magazine (May and October). Photos were uploaded on ACC Microblog and coverage on the opening ceremony was shown on the local television. Chinese media including Xinhuanet, Huanqiu.com, China Radio International (CRI), People.cn and Guizhou Daily widely covered the event. Further news and reports on the 6th Multimedia Art Exhibition could be accessed through the following links:
Xinhuanet: http://www.gov.cn/xinwen/2014-09/02/content_2743938.htm
Huanqiu.com: http://news.xinhuanet.com/world/2014-09/01/c_126943099.htm
CRI: http://gb.cri.cn/42071/2014/09/01/6891s4675415.htm
People.cn: http://gz.people.com.cn/n/2014/0902/c222152-22182487.html
Guizhou Daily: http://qiye.gog.cn/system/2014/09/02/013772891.shtml
“Voice of ASEAN”--High-end Dialogues with ASEAN VIPs
1. Background
ACC is a bridge helping to connect people between ASEAN and China. Each year, there are ASEAN VIPs coming to China for visits, including government officials, CEOs, scholars and artists, etc., and their sharing and interaction with Chinese public would be of great importance to the enhancement of better understanding among the peoples of both sides.
The approved budget for the project is 100,000 RMB.
2. Activities
(1) On 19 December 2013, local Chinese media from Yiwu, Zhejiang Province conducted an interview to Director-General Arthayudh Srisamoot, ASEAN Department, Ministry of Foreign Affairs of Thailand on ASEAN-China relations during the Committee of Permanent Representatives’ (CPR) trip to Yiwu to launch ASEAN-China Products Trade Centre.
(2) On 12 March 2014, H.E. Mr. Nguyen Van Tho, Ambassador of Vietnam to China received an exclusive interview by China Radio International (CRI) on Vietnam-China relations and ASEAN-China relations at Beijing Language and Culture University (BLCU), as part of the 3rd ASEAN Ambassador Lecture Series.
(3) On 8 April 2014, Chinese media such as CCTV, CRI, People.cn and Huanqiu.com conducted interviews to the 7 ministerial representatives of culture of ASEAN including Cambodia, Laos, Malaysia, Myanmar, the Philippines, Thailand and Vietnam, on ASEAN-China Cultural Exchange Year.
(4) On 16 April 2014, Chinese media such as CRI, Xinhuanet, People.cn, China Daily, Huanqiu.com and China Youth Daily conducted a joint interview to H.E. Ambassador Somdy Bounkhoum of Laos on Laos-China relations and ASEAN-China relations at Yunnan Agricultural University during the 5th “My ASEAN and China” Multimedia Art Exhibition.
3. Outcomes and Effects
Press releases on the interviews were posted on ACC Website and Microblog. Relevant media published and broadcast the interviews with ASEAN VIPs through news and article linkages, which have helped enhance mutual understanding, trust and friendship between peoples of ASEAN and China. Profile of ASEAN and ASEAN-China good-neighborliness was further raised among the general public in ASEAN and China. Samples of the interviews to the ministerial representatives of culture of ASEAN could be accessed through the following links:
CRI: http://gb.cri.cn/42071/more/182344/ZTmore182344.htm
Huanqiu.com: http://world.huanqiu.com/photo/2014-04/2732310.html
People.cn: http://world.people.com.cn/n/2014/0408/c1002-24851879.html
China Youth Daily:
http://zqb.cyol.com/html/2014-04/12/nw.D110000zgqnb_20140412_3-04.htm
“Life in China Presented by ASEAN Residents & Students”
1. Background
ASEAN-China relations have witnessed fast growing of two-way flows of peoples between ASEAN and China. More and more ASEAN people come and stay in China for business, study and travel. Each of them has unique experience in China and views China with his/her own interesting perspective.
ACC, in collaboration with China Radio International (CRI), co-organized “Life in China Presented by ASEAN Residents & Students”Interview Series in 2014. ACC and CRI conducted interviews with ASEAN residents and students in China about their life experience in China. Each interview targeted different categories of interviewees in order to widely cover various areas of occupations and life.
The approved budget for the project is 80,000 RMB.
2. Activities
(1) On 4 April 2014, the 1st interview of“Life in China Presented by ASEAN Residents & Students” was conducted at CRI studio, having ASEAN students studying in China as the interviewees. 3 ASEAN students were invited, namely, Mr. Chia Yiying from Malaysia, Mr. Brian Wiraatmadja from Indonesia and Ms. Dujnate Arjharnsiri from Thailand, who are candidates for Bachelor, Master and PhD Degrees on areas of finance, MBA and international relations studies respectively at Peking University, to be the interviewees of this first interview. Ms. Lada Phumas, Director of IPRD of ACC, joined Mr. Zheng Yunfeng, a renowned CRI producer and presenter for NEWSPlus Program, in conducting the interview, providing relevant information pertaining to ACC and ASEAN-China relations, as well as making an interactive dialogue with the students. The one-hour interactive dialogue focused on 4 topics, namely, studying in China, impression about China and Chinese culture, experience of traveling around China, as well as ASEAN-China relations.
(2) On 15 April 2014, the 2nd interview of “Life in China Presented by ASEAN Residents & Students” was conducted at Yunnan Agricultural University (YAU) on the sidelines of the 5th "My ASEAN and China" Multimedia Art Exhibition Series "Peaceful Laos", where H.E. Ambassador Somdy Bounkhoum of Laos to China was present. Three Lao students, namely, Ms. Khonephaly Taibovavone, Ms. Noukeo Toulakoun and Ms. Somphathay Prasavath, who were focal points of the Lao students at YAU, were invited for the interview. IPRD Director Ms. Lada Phumas, together with Mr. Meng Long, Deputy Director of Lao Service of CRI, conduct an one-hour interactive interview with the above-mentioned students, focusing on their experience on studying in China, impression about China and Chinese culture, traveling around China, as well as Lao-China / ASEAN-China relations.
(3) On 2 July 2014, the 3rd interview of “Life in China Presented by ASEAN Residents & Students” was conducted at the Thai Service studio of CRI, having Assistant Professor Kuapan Nakbubpa as the special guest. Ms. Kuapan is currently an exchange lecturer for Thai language between Chiang Mai Rajabhat University (CMRU) and Beijing Foreign Studies University (BFSU). With more than 20-year experience at BFSU and in China, Ms. Kuapan has received 2 distinguishing awards from the Chinese government, which are Youyi Award (Gold Medal 45 Grams) in 2005 and the Most Favorite Teacher for Chinese Students Award (Ranking No. 6 from 50 selected teachers nationwide) in 2014. IPRD Director Ms. Lada Phumas, joined Mr. Cui Yimeng (Mr. Chomphon - Thai name), a Thai Service reporter of CRI’s Thai radio program in conducting the interview. The interactive interview with Ms. Kuapan focused on 4 topics including past and presents life in China, working experience and challenges, impression about China and the Chinese students, and the roles in enhancing the relations between Thailand and China and between ASEAN and China.
3. Outcomes and Effects
ACC’s profile has been widely raised and recognized through media connection. Bilateral relations between one specific country of ASEAN as well as ASEAN-China relations have been promoted and further strengthened.
The 1st interview, as a part of CRI’s English radio program “Voices from Other Lands”, was aired on CRI radio at AM846 on 10 April 2014, and at FM91.5 on 13 April 2014 respectively, and on CRI website: http://english.cri.cn/7146/2014/04/10/ 2422s821435.htm.“Voices from Other Lands” is a popular radio program of CRI, which is broadcast in more than 30 countries around the world and enjoys millions of listeners. A part of the interview, which was about the students’ perspectives on the 2014 ASEAN-China Cultural Exchange Year, was also shown in video to the ministerial representatives of culture of ASEAN who visited ACC on 8 April 2014.
The 2nd interview was a part of CRI's Lao radio program to be broadcast on CRI website and through CRI radio network (FM93) both in China and Laos. The Lao students expressed their love and great feelings about China and Chinese friends. They hoped that knowledge they gain at YAU, particularly on agriculture, would yield beneficial outcome for the future development of their country.
The 3rd interview was a part of CRI's Thai radio program entitled "Talk One Issue A Day". It was aired through CRI radio network of Chulalongkorn University Radio station at FM101.5 in Thailand on 8 and 11 July 2014 at 16:30 hrs. (Thailand time). Audio broadcasting of the interview as well as the interview script was published through CRI website at http://thai.cri.cn/247/2014/07/08/225s222796.htm and http://thai.cri.cn/247/2014/07/08/225s222797.htm, the gist of which was translated for further broadcasting in other ASEAN languages in ASEAN countries.
“Touring ASEAN with Diplomats” Microblog Interview Series--with Indonesian Ambassador
"Touring ASEAN with Diplomats” Microblog Interview Series aim to raise the awareness about ASEAN in China through the eyes of ASEAN diplomats. For the past years, ACC has organized Microblog interviews via ACC Microblog with guests of honor including the former Indonesian Ambassador to China H.E. Mr. Imron Cotan, Thai Ambassador to China H.E. Mr. Wiboon Khusakul and a Brunei diplomat in China. These interviews were warmly received by ACC Microblog fans.
2. Activities
H.E. Ambassador Soegeng Rahardjo of Indonesia was invited as the guest of honor of the ACC Microblog interview on 17 July 2014.
On 16 July 2014, ACC made an announcement through its Microblog and wechat about the Microblog interview, inviting all interested ACC Microblog fans to join this event. The announcement was so warmly received that over 37,000 fans read and noted it, and many fans raised questions on line.
During the one-hour interview, Ambassador Soegeng Rahardjo answered in Bahasa Indonesia and English the questions raised by the microblog fans. The record of the interview on microblog was bilingual in both Chinese and English, covering a wide range of issues, including Indonesia-China relations, prospects of trade and education cooperation between the two countries, Indonesia’s role in the process of ASEAN Community building, as well as the beautiful sceneries, colorful culture and rich tourism resources in Indonesia.
The interview was interactive and lively. About 150,000 fans watched the interview and were enthusiastic to chat online with the Ambassador.
3. Outcomes and Effects
The interview concluded with success. Ambassador Soegeng Rahardjo expressed appreciation to ACC for facilitating the interview, and helping reach Indonesia out to the Chinese general public. Many fans were thankful to ACC for offering them a rare opportunity to interact with the Indonesian Ambassador, and confirmed that such a interview would enhance mutual understanding between the peoples of ASEAN and China. The interview helped to increase ACC Microblog fans to reach 1.5 million. Press release on the Microblog interview was posted on ACC Website and published in China-ASEAN Panorama magazine (August) and China Report (September). Live coverage about the interview was posted on ACC Microblog during the interview.
Tai Chi Class for ASEAN Diplomats and Spouses
1. Background
Tai Chi is an introspective art that makes people spiritually and physically aware, improving the physical and mental balance and health. For the purpose of assisting the ASEAN diplomats and spouses in understanding this Chinese art and culture, and provide a platform of exchange and better connection for ASEAN diplomats and ACC officials, ACC organized a Tai Chi Class for ASEAN diplomats and spouses.
The approved budget for the project is 60,000 RMB.
2. Activities
The Tai Chi Class was kicked off at ACC ASEAN Hall on 1 August 2014. Ms. Ureerat Ratanaprukse, Minister and DCM of the Royal Thai Embassy in Beijing, led the ASEAN delegation to attend the class. At the opening ceremony of the class, SG Ma Mingqiang, who also attended the class, explained in detail the essence of Tai Chi, and wished the participants would learn more about Tai Chi, experience this Chinese culture, enjoy good health and peaceful mind.
During the whole month of August, 5 Tai Chi training courses were conducted once a week as scheduled. The Tai Chi 24 Forms, which was recommended by the General Administration of Sports of China, were taught by a professional teacher from Beijing Sport University. When the classes were concluded, all participants mastered the basic postures of the Tai Chi 24 Forms.
3. Outcomes and Effects
The participants from ASEAN Embassies expressed their appreciation to ACC for organizing this meaningful class which was beneficial to the participants’ health and mind. They enjoyed practicing the Tai Chi and were impressed by effective outcomes from the practice. The class also provided a good opportunity for creating a networking among all participants. Press release on the class was posted on ACC Website. Realtime information was posted on ACC Microblog.
“ACC Cup—Understanding ASEAN-China Relations” Essay Contest
1. Background
The essay contest aims at nurturing future promoters for ASEAN-China relations, provide a platform for Chinese and foreign students in China to share their knowledge and feelings about ASEAN, as well as inspire the young generation to follow the development of ASEAN-China relations. This also serves the roles of ACC in raising awareness about ASEAN, ASEAN-China relations as well as ACC itself among the young generation across China.
The approved budget for the project is 240,000 RMB.
2. Activities
The essay contest was kicked off in May 2014 and concluded in October 2014. The contest was held at universities around China. Both Chinese and overseas students were encouraged to write essays about their understanding of ASEAN or any ASEAN Member State or ASEAN-China relations in either Chinese or English.
As a warming-up activity, from May to July 2014, IPRD Director Ms. Lada Phumas and Deputy Director Ms. Cao Ting travelled to 10 universities (namely, Shaanxi Normal University, Xi’an, Xi'an University of Posts & Telecommunications, Xi’an, Southwest Petroleum University, Chengdu, Henan University of Technology, Zhengzhou, Yangtze Normal University, Chongqing, Ningbo University of Technology, Ningbo, Nanjing Normal University, Nanjing, and Qinghai University for Nationalities, Xining, Beijing Jiaotong University, Beijing and Dalian Jiaotong University, Dalian) and gave lectures to students and faculty members on ASEAN and ASEAN-China relations. About 2,000 faculties and students attended the interactive lectures.
3. Outcomes and Effects
By the end of July 2014, ACC received 168 qualified essays submitted by the students from 17 universities across China. By the end of September 2014, 21 prize winners were selected through a reliable grading system by putting forward to the officials from ASEAN Embassies in Beijing, on behalf of the ASEAN Ambassadors, who were the honorary judges of the contest.
A prize-awarding ceremony was held at ACC ASEAN Hall on 23 October 2014, where over 130 representatives participated in and trophies and ACC certificates were presented to the winners. The representatives included His Excellency Ambassador Thit Linn Ohn of Myanmar, diplomats from all 10 ASEAN Embassies in Beijing, representatives from the related universities, the university students as well as the students from Shijia Primary School. Series of activities were conducted during the historical ceremony and the participants were impressed and commended ACC for the well-organized event, which was not only ceremonial in nature but also substantive in light of further enhancing ASEAN-China relations. The students were attentive to the details of all speeches and remarks, marking another higher level of understanding of friendly relations between ASEAN and China.
ACC also launched "ACC Essay Collection" booklet which contains information about ACC, the project, a snapshot introduction of the participating universities, list of the prize winners and selected winning essays both in Chinese and English. The "ACC Essay Collection" was distributed to all participants and the ASEAN and Chinese representatives from the Committee of Permanent Representatives (CPR) in Jakarta who came to visit ACC Secretariat on 22 October 2014, and it was well received.
The participants spoke highly of the event and ACC's efforts in raising awareness about ASEAN, ASEAN-China relations and ACC among the young and younger generation in China, through this type of project. This also helped increase friends and allies for ASEAN-China relations, which would eventually strengthen the friendly bond and mutual trust between the peoples of ASEAN and China.
ACC had widely disseminated the information about the event through all possible channels including website, weibo and wechat. Chinese media agencies, including CRI, China News Service, China Daily, Sina and China News widely covered the event. Related news could be accessed through the following links:
CRI: http://gb.cri.cn/42071/2014/10/27/7551s4742919.htm
China News: http://epaper.chinanews.com/html/2014-10/24/content_65179.htm
China Daily:
http://www.chinadaily.com.cn/hqgj/jryw/2014-10-24/content_12590211.html
Sina: http://news.sina.com.cn/o/2014-10-24/190431041163.shtml
News China: http://news.china.com.cn/live/2014-10/24/content_29465476.htm
Universities' websites also uploaded their press such as Southwest Petroleum University: http://news.swpu.edu.cn/NewsDisplay.aspx?id=9532
Additional projects and activities
ASEAN-China Photo Exhibition
1. Background
ASEAN-China Photo Exhibition was an additional program organized by ACC to boost public awareness about ASEAN Member States and China and enhance mutual understanding and cultural exchanges between ASEAN and China.
2. Activities
ACC, in cooperation with Ms. Rita Zhao, organized the photo exhibition on 10 ASEAN Member States and China, at the ASEAN Hall of ACC for 1 month starting from 19 June to 19 July 2014.
The photo exhibition presented Rita Zhao’s 110 photos of important landmarks, interesting daily life, tradition and custom of ASEAN and China. This was the first photo exhibition, organized by ACC, encompassing photos from all 10 ASEAN Member States as well as China and reflecting good and close friendship between ASEAN and China. The same set of photo exhibition was re-exhibited at the 6th Multimedia Art Exhibition on “Colorful Symphony: Wonderful ASEAN and China” during the 7th CAECW in Guizhou in September 2014.
3. Outcomes and Effects
The photo exhibition was well received by the general public and some VIP guests including ASEAN-Japan Centre Secretary-General Mr. Yoshikuni Onishi, ASEAN-Korea Centre Secretary-General Mr. Chung Hae Moon and Secretary-General of Trilateral Cooperation Secretariat Mr. Iwatani Shigeo, who were impressed by ACC's role in reaching out to the general public and admired ACC's great potential to perform its function as a one-stop information and activities centre to promote close and cordial relations between ASEAN and China.
Producing ASEAN-CHINA INFO 2013
1. Background
With a view to providing the general public with a snapshot of information and statistics to deepen ASEAN-China relations as it is entering the 2nd decade of ASEAN-China strategic partnership, ACC, as a one-stop information and activities centre, produced ASEAN-CHINA INFO 2013 in August 2014 for the first time.
2. Activities
ACC, in cooperation with China Academy of Social Sciences (CASS), produced ASEAN-CHINA INFO 2013, which is an information booklet offering a general introduction as well as a wide range of substantive contents and statistics of what ASEAN and China have accomplished in priority areas of trade, investment and people-to-people connectivity.
With charts, graphs and graphic photos, ASEAN-CHINA INFO 2013 contains 10 items, namely, (1) ASEAN-China at a Glance (2013), (2) ASEAN and Other Regional Economies (2013), (3) GDP, (4) ASEAN-China Trade in Goods, (5) ASEAN-China Trade in Services, (6) ASEAN-China Investment, (7) ASEAN-China Tourist Exchange, (8) ASEAN-China Student Exchange, (9) Major Trading Partners of ASEAN and China, and (10) Linking ASEAN and China.
3. Outcomes and Effects
ASEAN-CHINA INFO 2013 represents a concrete contribution of ACC to ASEAN-China cooperation. It is a meaningful guidance for the readers to better understand ASEAN and ASEAN-China strategic partnership, and to get inspired by the bright future of ASEAN-China relations. ACC distributed a thousand of ASEAN-CHINA INFO 2013 during the 11th CAEXPO in September 2014 in Nanning and will continue to distribute the booklet at various occasions.
ACC Set up ACC Booth at the 11th CAEXPO
1. Background
During the 11th CAEXPO from 16 to 19 September 2014, among the 1,264 exhibition booths booked by ASEAN countries and countries outside the China-ASEAN region, 1,227 booths were for ASEAN countries. It was a great opportunity for ACC to make itself known and be recognized among all walks of society both from ASEAN and China participating in the CAEXPO.
2. Activities
On 16-19 September 2014, ACC set up an independent booth at the CAEXPO. ACC booth was next to the ASEAN Secretariat booth, located in the "Cities of Charm" exhibition hall. This was the 2nd time at the annual CAEXPO that ACC made best use of this good opportunity to give a detailed introduction of its roles, development and activities through photos, video presentation, brochures, newsletters and other publications such as ASEAN-CHINA INFO 2013. ACC officials at the booth, led by IPRD Director Ms. Lada Phumas, had an active interaction with thousands of Chinese and ASEAN visitors to the 11th CAEXPO.
3. Outcomes and Effects
ACC booth has received about 3,000 visitors a day, including some VIP guests such as H.E. Mr. Nyan Lynn, Deputy Secretary-General of ASEAN, H.E. Mr. Soegeng Rahardjo, Indonesian Ambassador to China and Dato’ Abdul Majid Ahmad Khan, President of Malaysia-China Friendship Association. More than 10,000 pieces of information have been distributed by ACC booth during the exhibition. The booth set up was proven to be a useful channel for ACC to reach out to the general public in a large scale. Visitors at the 11th CAEXPO learnt about ACC’s role in promoting ASEAN-China relations in the areas of trade, investment, education, culture and tourism. Some visitors were even those who used to visit the 1st ACC booth in 2013.
ACC Actively Contributing to China-ASEAN Panorama and China Report
1. Background
CHINA-ASEAN PANORAMA (“PANORAMA”) is a monthly bilingual magazine in both Chinese and English synchronously published in China and ASEAN countries. It is sponsored by the China-ASEAN Expo Secretariat. PANORAMA contains information of China and ASEAN countries in the fields of economic，trade and investment, culture, tourism, etc. It has published 58,000 copies per issue of the current circulation.
China Report is a monthly magazine in Chinese. It is published by China Foreign Language Publishing Administration. The magazine covers China news in a comprehensive manner and has a monthly circulation of about 20,000 copies.
2. Activities
PANORAMA and China Report are meaningful channels for ACC to reach out to the general public and raise awareness of ACC. ACC has started to contribute articles about ACC activities and ASEAN-China relations to PANORAMA each month since January 2014 and to China Report since April 2014 respectively.
3. Outcomes and Effects
Dozens of ACC articles have been published by PANORAMA and China Report, including "Myanmar takes ASEAN chairmanship in 2014", “Ministerial Representatives of Culture of ASEAN Gathered at ACC”, “ACC as a Bridge for Mutual Trust and Cooperation between ASEAN and China”, etc. More and more readers are getting to know about ACC and its efforts to promote ASEAN-China cooperation through reading articles contributed by ACC.
PR with Media Partners
IPRD Director Interviewed by China Radio International (CRI)
On 10 March 2014, Ms. Lada Phumas, Director of Information and Public Relations Division (IPRD) of ACC, received an exclusive interactive interview by Ms. Sopit Wangvivatana, reporter from the Thai Service of China Radio International (CRI). The interview focused on ACC’s mandates and activities in promoting ASEAN-China functional cooperation in the areas of trade, investment, education, culture and tourism. The interview was a part of ACC’s efforts in working with major Chinese media such as CRI to enhance ASEAN-China relations and raise awareness about ACC. It was broadcast on radio by CRI on 27 March 2014 (http://thai.china.com/audio/hot/1067/20140327/55856.html). Related articles could also be accessed through http://english.cri.cn/7146/2014/04/10/ 2422s821435.htm.
Reporting Trip for Thai Media to Shandong Province
During 10 to 19 August 2014, ACC, in collaboration with the Chinese Embassy in Thailand, organized a reporting trip for Thai mainstream media delegation (7 reporters from Nation Multimedia Group, National Broadcasting Services of Thailand, TNN24 and FM 103) to China. On 11 August 2014, the Thai media delegation visited ACC and met with SG Ma Mingqiang. SG Ma received an interview by the host and reporter from TNN24.
On 15-19 August 2014, Ms. Lada Phumas, Director of Information and Public Relations Division (IPRD) of ACC, accompanied the delegates to Shandong Province (Tai’an and Qufu cities).
The reporting trip was successful and educative. It served as a platform to connect the peoples of China and Thailand. It helped enhance mutual understanding between China and Thailand by means of civilization, culture and tourism.
The delegation produced 5-episode documentary about this trip on the Nation TV (http://www.nationtv.tv/main/program/SawasdeeAsian/378421663 and http://www.nationtv.tv/main/content/politics/378430881) and TNN24 (https://www.youtube.com/watch?v=qyb-03uNuo&feature=youtu.be) channels, edited a series of articles in the Nation newspaper as well as broadcast the information through FM103 radio channel (https://www.dropbox/sh/bogp3s3uvt1kprl/AAC33F-N2c4swqMZeCOERgila?dl=0). The delegates recognized the important roles of ACC to enhance ASEAN-China strategic partnership and to promote 2014 ASEAN-China Cultural Exchange Year.
ACC Secretary-General’s Interview during the 11th CAEXPO
On 16 September 2014, SG Ma Mingqiang received a joint interview with the Chinese media (CCTV.com, Sina.com, China News Service, Guangxi TV and China-ASEAN Panorama magazine) on a wide range of issues including building maritime silk road in the 21st century, China-ASEAN Expo, building an upgraded CAFTA, etc., raising the profile of ACC. Details of the interview could be accessed through http://mail.caexpo.org/.